Is turning a children's character into a soft toy a good idea?
Wednesday, January 18, 2017
Are you a children’s book author or illustrator and want to take your book further? Well here’s how you can; why not turn your beloved children’s characters into custom plush toys? This could be a good move if you are looking to progress your book further, for instance, it’s a…
Naming a mascot
Tuesday, November 15, 2016
What’s the next step once you’ve created your ideal mascot? A name of course! This is always a struggle, usually because people are thinking far too much and never actually narrow down their names list. Below are a few tips to possibly help with this problem:Inspect root meanings – does…
Why use a mascot for your company?
Monday, October 10, 2016
Having a mascot is a more gentle way to sell a product; it’s less forced upon the target customer and is used as a fun, discrete selling tool. They often help people remember a brand a lot easier and can be gradual persuasion for customers towards the company brand...